[ Archive / Animation Lead ]

Xbox

[ The story ]

Xbox was a fascinating one, starting with building Horacio: who he is and how he moves through the world, with a bit of rat in him but still very human. He watches people in public spaces glued to their phones and gaming devices, and the piece lives in his bewilderment. The challenge was subtlety: getting real expressions out of a rat's face while keeping them realistic, never cartoony or over the top.

Role
Creative direction / Animation lead
Studio
1920
Agency
Droga5 New York