[ Archive / Animation Lead ]

Wimbledon

[ The story ]

Our hero is a butterfly, flying through epic moments and dodging trouble in the middle of a match between the best tennis players in the world. The challenge was scale: something as tiny as a butterfly on a court as big as Wimbledon's. Jumping from extreme macro close-ups to wide angles gave the story its energy, and we pushed the butterfly's flight right to the limit.

Role
Creative direction / Animation lead
Studio
Black Kite
Agency
VCCP