[ Archive / Animation Lead ]
Wimbledon
[ The story ]
Our hero is a butterfly, flying through epic moments and dodging trouble in the middle of a match between the best tennis players in the world. The challenge was scale: something as tiny as a butterfly on a court as big as Wimbledon's. Jumping from extreme macro close-ups to wide angles gave the story its energy, and we pushed the butterfly's flight right to the limit.
- Role
- Creative direction / Animation lead
- Studio
- Black Kite
- Agency
- VCCP