[ Archive / Director ]
Three — Puggerfly
[ The story ]
The Puggerfly is the latest in Three's family of hybrid characters, each one a mash-up of two animals, in this case a pug and a butterfly. The family has a bit of everything (sassy, ridiculous, giggly), but they're all bold and every one of them leaves its mark. This one is silly enough to be believable, and its choreography, the camera moves and the overall motion all ride on the same feeling: freedom, for the character and for everyone playing around on Snapchat with Three.
- Role
- Director
- Agency
- Wieden+Kennedy
- Production
- Mill+